Founder-led product studio
We shape, design, build, launch and grow digital products for founders and teams, with the same care we put into the products we run ourselves.
Our work
Every product here was shaped, designed, engineered and launched in-house. Running them in production is where our judgement comes from, and it is the judgement we bring to yours.
Enterprise · Windows labs · Admin consoleSecure, paperless exams for universities.
Computer-based exam software that locks down lab computers, survives crashes and publishes results the same day. Born in a university exam cell.
Visit exam.toinfy.com7,000+
students have written exams on it at IIIT RK Valley (RGUKT).
Know what’s coming.
Bills, subscriptions, upcoming payments and income, brought into one calm, private view.
iOS · Android
Make the next minutes count.
A focus timer that holds distracting apps back for the length of a session, then keeps the record of the work on your own phone.
iOS · Android
Some days aren’t just dates.
A private day counter and home-screen widget for the days that matter, counting towards them and counting on from them.
iOS · Android
Raise your puppy with less guessing.
Potty breaks, meals, naps, training and health records for a new puppy, private on the phone and usable offline.
iOS · AndroidAlso in the studio
How we work
Trust is earned in the details: who you speak to, what gets written down, and what happens after launch.
Talk to us about your ideaNo account managers and no hand-offs to a team you never meet. The person you speak to is the person making the decisions.
What we would build, in what order and what it costs, written down before anyone commits to anything.
Source code ownership, repository access and third-party licences are agreed in the project agreement before work starts.
What you share is used to talk about your product and nothing else. Never sold, never shown to anyone outside the work.
Including the inconvenient ones: what to cut, what can wait, and when an idea needs more thought before it needs code.
Monitoring, fixes, upgrades and security, because we run our own products in production and know what launch day leaves behind.
Ways to work together
Build
Discovery, product definition, UX/UI, web, mobile, backend, infrastructure, testing and launch, end to end.
Best forFounders and teams with an idea or a prototype
Grow
A monthly engagement for products that are live and need to keep getting better, whoever built them first.
Best forLive products, including ones we didn’t build
Partner
For selected ideas we strongly believe in: a reduced or deferred upfront fee alongside a long-term, mutually agreed arrangement.
Best forIdeas with a clear market and a committed founder
The process
Every step ends with something you can see, keep and decide on, so you always know where the product stands.
The idea, the audience and the business behind it.
You getA short written summary of the problem
What should be built first, and what can wait.
You getA prioritised scope and cost
The full experience, before complexity gets added.
You getDesigns you can click through and approve
A real, production-ready product, not a demo.
You getWorking software you can try as it grows
Ready for customers and the real world.
You getStores, hosting and monitoring set up
Measure, learn and keep building.
You getImprovements based on real use
Founder-led
You talk to the people who actually design and build your product. No layer between the decision and the person making it.
Beautiful on the surface. Serious underneath.
As early as you like. A rough idea, a real problem or an existing product is enough to start a useful conversation.
Build projects are scoped and priced around the idea’s complexity, and you see the written scope and cost before you commit. Ongoing care runs as a monthly engagement. Partnerships are agreed case by case.
Source code ownership, repository access and third-party licences are defined clearly in the project agreement before work starts.
Yes. We can own strategy, design, engineering, infrastructure, launch and ongoing development end to end.
Yes. We improve, rebuild, extend or take long-term care of products we didn’t originally build.
Yes. We can plug into an existing team, hand off cleanly to one, or run the build independently.
Yes. We work with founders and teams across the US, UK, UAE, India and Europe, with an async-friendly process built for different time zones.
A short first call, then direct, ongoing communication with the people building your product. No account-manager layer in between.
For select ideas we believe in, yes. That can mean a reduced upfront fee and a long-term, mutually agreed arrangement. We don’t make guarantees up front.
Start a project
An idea is enough to begin. No pitch deck, and no commitment from this form.
Prefer email? hello@toinfy.com